About Us
The Integration Foundation was founded in December 2019 by the Right Honourable Keith Vaz and its Patron is the American Civil Rights icon the Reverend Jesse Jackson. From the very start, our aim has been to deliver on the following purposes:
Welcome
At the Integration Foundation, we are ready for something better. Our transformative not-for-profit organisation supports and mobilizes people from all communities.
Latest News
Every week, we publish or share one story that we believe is particularly inspirational or important to our aim. This week's story:
Tesco launches ‘Now We’re Cooking’ campaign after Channel 4’s Diversity in Advertising Award Win
Tesco, BBH & EssenceMediacom were named winners of £1 million worth of advertising space across Channel 4 last November.
Tesco, with BBH London and WPP Media’s EssenceMediacom, has today unveiled its winning campaign for Channel 4’s Diversity in Advertising Award 2025/26.
The annual competition, which awards £1 million worth of advertising space across Channel 4’s portfolio to the winning entry, encourages greater and more authentic representation within UK TV advertising. The theme for a consecutive year was ‘Inclusive by Design’, and Tesco’s entry responded not only with an accessible advertising campaign, but also with a plan to remove some of the barriers to cooking faced by disabled people.
UK Demographics
Data from the 2011 England & Wales census.
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Our ability to reach unity in diversity will be the beauty and the test of our civilization.
- Mahatma Gandhi
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